HL uses a variety of data points to determine the physical address
of the person who has visited your website.
What is this beneficial? We know more than 96% of people who visit
a website do not convert. Meaning they don’t make a purchase, they
don’t fill out a form. They just leave and until now that
information or a way to follow up with them was gone forever
unless they return and give you their information.
Using a combination of IP Address, deviceID, location as
well as past cookies is able to triangulate with high certainty
the residential and/or company address of that visitor. In
additional to just the address we also can report on what actions
they took while on your site, like what pages they visited most,
how much time they spend on each page, what amount or percent of
each page they scrolled through, how many times they clicked links
on your site, if they submitted a form or added to a shopping
cart. All of these actions are carefully calculated into what we
call an Engagement Score. This score goes from 0 (worst) to 5
(best) so you can select only the most active/likely to covert
leads for follow up. Or you can target all leads if you so
choose.
Again we only provide address but you can also append those
addresses with the name of the person who lives there, their phone
and email so you can get more aggressive if you like in following
up with those potential prospects.
Additionally, you know which pages they interacted with most so
you can carefully craft a targeted offer that is relevant with the
pages they spend the most time on. The more targeted the offer the
more likely they will covert.
You can all of this for pennies per visitor! What is that worth to
you?